Katie Frederick: Thinking Outside of the Cake Box
Baking has been a favorite pastime for Katie Frederick ever since her childhood days in Walters, Minnesota where she started baking with her mom and both grandmothers. Dessert was always a fun subject for them, especially around the holidays!
While working at a bakery here in Phoenix, she realized that she wanted more creative freedom in the artistic expression of the cakes. Once she started making her own cakes she was getting so many orders from friends and family that she decided to commit to making desserts full-time, and Sift Bakehouse was born! She never intended to have her own company, but says she’s proud to be a female entrepreneur.
Katie’s delectable dessert creations include: cakes resembling geodes, cookies that look too good to eat, and dessert tables fit for a celebrity wedding! Katie is drawn to the textures and colors of paintings, and often finds inspiration for her treats from the mood boards and color palettes that wedding planners often make. In fact, some of her favorite moments are from when she was published in different wedding blogs and magazines such as: Buzzfeed Weddings, People, and Arizona Weddings. When it comes down to the construction and techniques used to make her abstract cakes, Katie is self-taught. This isn’t a surprise considering her history in the creative arts. She studied Music Theatre at Arizona State University, where she was involved in several plays and musicals, and she currently holds two gold medals as part of the Sweet Adelines International Championship Barbershop Chorus, the Scottsdale Chorus. Her paternal grandmother played a big role in nurturing her creative side. “Who I am is largely thanks to my dad’s mom, Grandma Ellie. She was my absolute best friend as a child. She supported and encouraged all my creative outlets. She took me to see plays, go to arts festivals, travel and especially loved to bake with and for me. I fell in love with theatre and sweets because of her! Still to this day she always tells me how proud she is and is one of my biggest fans.”
Katie’s advice to young women wanting to start a business: “Be true to who you are. The veterans of your industry will try to tell you what to do or how it is, but there is space for everyone and you will have so much more success if you don’t try to be what someone else is! Also, don’t be afraid to reach out and ask for things. I have found mentors and classes and connections through asking simple questions and advice, you would be so surprised how willing others are to help.”
When Katie isn’t baking, she can be found volunteering at the Arizona Animal Welfare League where she rescued her two pups.